Notes from the studio
Ideas worth sharing.
Practical thoughts on brands, websites and the choices that make digital work more useful.
The journal
Latest thinking.
Where should a small business start with automation?
Start with one repeated handoff, a clear owner and a simple way to check the result. Useful automation begins with understanding the work.
A brand system is more than a logo
A useful brand system gives every touchpoint a shared voice and visual logic, while leaving room to communicate in different situations.
Before you redesign your website, answer these five questions
A redesign works better when the purpose is clear. These five questions help turn a visual refresh into a more useful website.