Commerce · Art direction & web / Concept study
Field Notes
An expressive storefront concept for a contemporary botanical product line.
The idea
Thinking behind the work.
This is a self-initiated creative concept, not a commissioned client project.
Context
A product can be beautifully made and still disappear online. Field Notes explores how a compact commerce brand can feel vivid without making the buying journey harder.
Approach
Deep botanical color, tactile product imagery and concise product storytelling establish a recognizable world. Clear navigation and direct calls to action keep that character connected to shopping.
Explored deliverables
Art direction, packaging direction and e-commerce interface concept.